01ABOUT
THE ENGINEER
AMONG THE AI PEOPLE
Christoph Sauerborn
Mechanical engineer. Marketing since 2014. AI since day 1. What I share, we use every day at Brixon Group.
02THE STORY
I know the frustration. I've been there myself.
Your team tries AI tools. The results? Sometimes good, sometimes not. That's frustrating. And it's not your team's fault. The devil is in the details.
At Bosch I learned how to digitize factories. Not with hype, but with systems. In 2023 I applied this thinking to AI: Business outcome first. What should come out at the end? Then work backwards.
Experiment. Validate. Keep what works. Ruthlessly discard what doesn't. That's the approach.
03PHILOSOPHY
"Business outcome first. Then technology. Not the other way around."
04CREDENTIALS
Bosch Enterprise Experience
10+ years marketing
100+ AI use cases
Brixon Group as proof
05STATIONS
The Path Here
2025
Today
AI systems for Marketing & Sales teams. The Marketing OS on brixon.ai.
2024
Marketing OS Developed
A system for B2B teams who want to use AI productively.
2023
Founding Brixon Group
All-in on AI. As a practitioner, not a sideline consultant.
2020
Augmented Reality Projects
Tech projects at the intersection of physical and digital.
2017
Bosch Rexroth
Industry 4.0 Division. Digitized factories. This is where I learned: Inputs must lead to predictable outputs.
2016
RWTH Aachen
Mechanical Engineering. Learned systems thinking.
2014
First Website Sold at 14
Built websites, tested SEO. The start of my entrepreneurial journey.
06PERSONAL
Beyond AI
When I'm not talking or writing about AI, I'm first and foremost a dad to a little girl. We live by the sea, and I love our walks along the promenade. I'm also a big fan of great food – fine dining included – and enjoy cooking with quality ingredients.
2 Capital LettersTHE NEWSLETTER
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