For Marketing & Sales TeamsAI PROMISES A LOT.
AI PROMISES A LOT.
THE RESULTS? MIXED.
It's not the tools. It's the approach.
Business outcome first. Then technology.
Christoph SauerbornDer Ingenieur unter den AI-Leuten
01 — The Honest Assessment
The Devil Is in the Details
Your team has tried AI. The results were okay. Sometimes good, sometimes not. That's frustrating. And then it's easy to say: 'These tools don't work.' But that's not quite right.
It's the Approach, Not the Tool
Most teams start with the tool and hope for results. Better: Start with the business outcome. What should come out at the end? Then work backwards. Experiment. Validate. Keep what works. Ruthlessly discard what doesn't.
02 — The Gap
Your team wants to do it in-house. But it's not working yet.
Everyone knows: AI enables teams to do more. But reality? Inconsistent results. Too much experimenting. The promise of AI stays unfulfilled. Until now.
Many teams aren't getting the results they want from AI. They use tools without a clear goal. That leads to frustration.
The difference? Business outcome first. What do you want to achieve? Then figure out what you can implement with AI. Not the other way around.
Experiment. Validate. Keep what works. Ruthlessly discard what doesn't. The Marketing OS is exactly this approach — systematized.
What's Inside
- Brand voice that sounds like you in every AI output
- Defined workflows for content, campaigns, lead gen
- Training for your team — not just setup and goodbye
- Integration with your existing tools
Who It's For
Marketing & Sales teams at B2B companies. 3-15 people. Who are tired of:
- Inconsistent AI results
- Tool chaos without a common thread
- Pilot projects nobody uses
- No answer to: What's the ROI?
The Principle
“Business outcome first. Then technology.”
Experiment. Validate. Keep what works. Ruthlessly discard what doesn't. That's the approach.
05 — Who's Behind This
The Engineer Among The AI People.
Sold my first website — at 14
RWTH Aachen — Mechanical Engineer
Bosch — Digitized factories (Industry 4.0)
Today: I use daily what I show
04 — Get Started
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